Lakeside Pottery is a ceramic art teaching facility in Stamford, CT with over 4,500 enrolments in the past 7 1/2 years. We have experianced that in addition to pottery and sculpting abilities and successful teaching techniques, marketing is by far the most important aspect of having a constant flow of people that are interested in learning "clay" and using your pottery/ceramic facility. Unfortunately, I've seen very talented people that invested their savings but without the understanding that most effort of any successful business is marketing (and not your artistic knowledge).
Of course, the artistic, technical, teaching talent and personality are very important aspect for success. However, this ability must be constantly marketed effectively to insure constant flow of customers who pay the bills.
If I see interest in this topic, I will continue to post tips and ideas sharing what we learn through our very busy 7 ½ years at Lakeside Pottery focusing on the following:
1) Are you qualified to start a pottery business
2) How much capital you need and where to get it
3) How to create mission statement and business plan
4) How to design a studio
5) How to design your offerings (classes, workshop, gallery, events, etc.)
6) what equipment to purchase that meets your vision
7) Successful firing
8) how to insure constant flow of customers / students / pen studio artists?
9) What you should spend your time on
10) High web ranking
Low cost flat lapping disc can be used on you potters wheel if you, drill bat pin holes in it, and provide a trickle of water to cool it. At amazon.com, 120 grit for aggressive material removal. Click the image to purchase
Members have had great things to say about John Britt's new book, Mid-Range Glazes. Click the image to buy from Amazon.com
If you just want to spout off, it is best accomplished as a blog posting. If you want to get more guidance and ideas from other members, ask a question as a new discussion topic. In the upper right corner of the lists for both types of posting, you will find an "+Add " button. Clicking it will open an editor where you create your posting. 4/16/2014