Lakeside Pottery is a ceramic art teaching facility in Stamford, CT with over 4,500 enrolments in the past 7 1/2 years. We have experianced that in addition to pottery and sculpting abilities and successful teaching techniques, marketing is by far the most important aspect of having a constant flow of people that are interested in learning "clay" and using your pottery/ceramic facility. Unfortunately, I've seen very talented people that invested their savings but without the understanding that most effort of any successful business is marketing (and not your artistic knowledge).

Of course, the artistic, technical, teaching talent and personality are very important aspect for success. However, this ability must be constantly marketed effectively to insure constant flow of customers who pay the bills.

If I see interest in this topic, I will continue to post tips and ideas sharing what we learn through our very busy 7 ½ years at Lakeside Pottery focusing on the following:
1) Are you qualified to start a pottery business
2) How much capital you need and where to get it
3) How to create mission statement and business plan
4) How to design a studio
5) How to design your offerings (classes, workshop, gallery, events, etc.)
6) what equipment to purchase that meets your vision
7) Successful firing
8) how to insure constant flow of customers / students / pen studio artists?
9) What you should spend your time on
10) High web ranking
and more.

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please, i'd love to hear more about this!

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Low cost flat lapping disc can be used on you potters wheel if you, drill bat pin holes in it, and provide a trickle of water to cool it. At amazon.com, 120 grit for aggressive material removal. Click the image to purchase 

Members have had great things to say about John Britt's new book, Mid-Range Glazes. Click the image to buy from Amazon.com

Purchase Glazes Cone 6 by Michael Bailey, The Potters Book of Glaze Recipes by Emmanuel Cooper, or Making Marks by Robin Hopper, all available at amazon.comMastering Cone 6 Glazes by John Hesselberth & Ron Roy is now out of print.

Harbor Freight is a great place to find unbeatable prices for better HVLP spray guns with stainless steel parts and serviceable economy models, as well as detail guns, all tested by our members for spraying glazes, as well as compressors to power the guns. As yet no one has tested and commented on the remarkably inexpensive air brushes at harbor freight.

The critter siphon gun is a spray alternative that is well liked by some of our members, and is available at amazon.

Amazon is also a competitive source for photo light tents for shooting professional quality pictures of your work. They also have the EZ Cube brand favored by several of our members. You might also want to purchase the book Photographing Arts, Crafts and Collectibles . . .

If you are up to creating videos of your work or techniques you might want to invest in a flip video camera

Following are a few scales useful for potters. Your final price could be less or more - things change.

American Weigh Black Blade Digital Scale, 1000g X 0.1g $11.08 

For the non-digitally inclined the old standard Ohaus Triple Pro Mechanical Triple Beam Balance, 2610g x 0.1g, with Tare $169.00

And finally a low cost clone of the OHaus. The Adam Equipment TBB2610T Triple Beam Mechanical Balance With Tare Beam $99.62

ebay is a great alternative for many tools and the equipment used in the ceramics studio - kilns, wheels, extruders, slab rollers are often listed there both new and used.

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